Samata
Shrestha

Co-Founder & Chief Marketing Officer

Silk Innovation

• Lead communications and digital marketing for the company and its clients, defining strategy and building brand value across sectors.
• Run data-driven campaigns across Google Analytics, Meta Business, and LinkedIn, integrating AI tools to scale product launches to thousands of views.
• Train staff and interns in DNS and email infrastructure, SEO, analytics, and audience targeting; lead internship programs with IT firms and colleges.
• Facilitate Nepal–China cross-border trade through the Khasa and Tatopani dry ports, improving logistics and client management.

Lecturer

Islington College

• Teach digital marketing, social media, and communications to MBA students, with an emphasis on strategy and practical skills.
• Designed an industry-aligned curriculum on SEO, analytics, and content strategy, and mentor students toward leadership roles.

Communications Consultant

OneLoveOneWorld GmbH

• Produce donor reports, fundraising content, and programme communications for an international development organization.
• Edit articles, op-eds, features, and policy research for clarity, accuracy, and impact.
• Plan and run events, webinars, and workshops to engage communities and partners.

Consultant

Academy of Capacity Development (ACDN)

• Designed and delivered training across banking, insurance, payment service providers, and the development and government sectors.
• Provided expertise in digital marketing and AI for product launches alongside industry experts.

Instructor

NEPCOMS

• Coached 200+ students for IELTS, PTE, and standardized tests with strong success rates.
• Built online lessons that reached over 200,000 views by answering student questions.

Returning Expert

GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit)

• Contributed to capacity development and knowledge transfer in sustainable development projects.
• Worked with local organizations across education, health, environment, and governance.

Program Associate

Ujyalo Foundation

• Built communications strategy and guidelines for MoMs (Mother of Meals), a social app empowering stay-at-home mothers.

Supervisor, Information Resource Center

Jacobs University

• Supervised the circulation desk and supported patrons; fact-checked references for the Dean's office.

Reporter & Writer

The Himalayan Times

• Researched, wrote, and edited news stories and features on deadline; conducted interviews and represented the paper at events.